AYURVEDIC PRODUCTS - DIVERSIFIED
HIMALAYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 7 in AYURVEDIC PRODUCTS - DIVERSIFIED
Buying Intent
23.11
2nd in category
Brand Trust
17.42
index value
Brand Desire
23.74
index value
As of Sep ’26, HIMALAYA records a Buying Intent index of 23.11, placing it 2nd of 7 brands measured in AYURVEDIC PRODUCTS - DIVERSIFIED. Its Brand Trust index reads 17.42 and Brand Desire 23.74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 42.84 | 75.24 | 66.53 |
| Nov ’25 | 35.70 | 139.42 | 100.37 |
| Dec ’25 | 159.38 | 98.28 | 144.37 |
| Jan ’26 | 189.50 | 115.08 | 170.33 |
| Feb ’26 | 297.36 | 183.82 | 270.03 |
| Mar ’26 | 112.53 | 60.03 | 94.22 |
| Apr ’26 | 76.63 | 39.39 | 64.07 |
| May ’26 | 18.87 | 44.27 | 36.02 |
| Jun ’26 | 18.49 | 29.15 | 26.88 |
| Jul ’26 | 54.50 | 26.27 | 43.98 |
| Aug ’26 | 24.37 | 65.50 | 51.04 |
| Sep ’26 | 17.42 | 23.74 | 23.11 |