AYURVEDIC PRODUCTS - DIVERSIFIED
HIMALAYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in AYURVEDIC PRODUCTS - DIVERSIFIED
Buying Intent
180
1st in category
Brand Trust
172
index value
Brand Desire
148
index value
As of Aug ’26, HIMALAYA records a Buying Intent index of 180, placing it 1st of 5 brands measured in AYURVEDIC PRODUCTS - DIVERSIFIED. Its Brand Trust index reads 172 and Brand Desire 148. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 156 | 90 | 139 |
| Oct ’25 | 43 | 75 | 66 |
| Nov ’25 | 36 | 139 | 100 |
| Dec ’25 | 159 | 98 | 144 |
| Jan ’26 | 190 | 115 | 170 |
| Feb ’26 | 297 | 184 | 270 |
| Mar ’26 | 188 | 149 | 186 |
| Apr ’26 | 199 | 70 | 151 |
| May ’26 | 172 | 177 | 193 |
| Jun ’26 | 157 | 83 | 134 |
| Jul ’26 | 124 | 65 | 105 |
| Aug ’26 | 172 | 148 | 180 |