AYURVEDIC PRODUCTS - DIVERSIFIED
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 7 in AYURVEDIC PRODUCTS - DIVERSIFIED
Buying Intent
15.11
4th in category
Brand Trust
9.63
index value
Brand Desire
19.88
index value
As of Sep ’26, PATANJALI records a Buying Intent index of 15.11, placing it 4th of 7 brands measured in AYURVEDIC PRODUCTS - DIVERSIFIED. Its Brand Trust index reads 9.63 and Brand Desire 19.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.17 | 4.89 | 4.34 |
| Nov ’25 | 9.01 | 10.20 | 14.06 |
| Dec ’25 | 6.10 | 3.02 | 4.93 |
| Jan ’26 | 30.64 | 25.08 | 30.40 |
| Feb ’26 | 57.49 | 14.10 | 37.16 |
| Mar ’26 | 12.74 | 35.04 | 35.70 |
| Apr ’26 | 26.74 | 15.36 | 23.89 |
| May ’26 | 8.12 | 13.42 | 11.91 |
| Jun ’26 | 28.85 | 5.25 | 21.15 |
| Jul ’26 | 5.04 | 36.89 | 22.61 |
| Aug ’26 | 32.23 | 37.22 | 37.17 |
| Sep ’26 | 9.63 | 19.88 | 15.11 |