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AYURVEDIC PRODUCTS - DIVERSIFIED — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 7 brands measured
As of Sep ’26, ZANDU leads AYURVEDIC PRODUCTS - DIVERSIFIED on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksAYURVEDIC PRODUCTS - DIVERSIFIED leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ZANDU | 36.38 | 46.50 | 47.47 |
| 2 | HIMALAYA | 17.42 | 23.74 | 23.11 |
| 3 | DABUR | 8.16 | 22.87 | 17.04 |
| 4 | PATANJALI | 9.63 | 19.88 | 15.11 |
| 5 | ORGANIC INDIA | 7.06 | 5.28 | 8.71 |
| 6 | BAIDYANATH | 2.04 | 5.07 | 4.13 |
| 7 | RAJASTHAN AUSHADHALAYA | 3.70 | — | 1.88 |