TOOTHPASTE - AYURVEDIC

HIMALAYA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 7th of 7 in TOOTHPASTE - AYURVEDIC

Buying Intent

0.51

7th in category

Brand Trust

—

index value

Brand Desire

0.83

index value

As of Oct ’26, HIMALAYA records a Buying Intent index of 0.51, placing it 7th of 7 brands measured in TOOTHPASTE - AYURVEDIC. Its Brand Trust index reads — and Brand Desire 0.83. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’25	—	0.77	0.47
Nov ’25	—	2.50	1.52
Aug ’26	—	0.82	0.50
Oct ’26	—	0.83	0.51

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