DIVERSIFIED
IFB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 14th of 69 in DIVERSIFIED
Buying Intent
51
14th in category
Brand Trust
58
index value
Brand Desire
35
index value
As of Aug ’26, IFB records a Buying Intent index of 51, placing it 14th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 58 and Brand Desire 35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 4 | 2 |
| Jul ’26 | 2 | 28 | 17 |
| Aug ’26 | 58 | 35 | 51 |