DIVERSIFIED · CONSUMER ELECTRONICS
IFB — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 9 in DIVERSIFIED · CONSUMER ELECTRONICS
Buying Intent
15.96
5th in category
Brand Trust
3.06
index value
Brand Desire
20.67
index value
As of Sep ’26, IFB records a Buying Intent index of 15.96, placing it 5th of 9 brands measured in DIVERSIFIED · CONSUMER ELECTRONICS. Its Brand Trust index reads 3.06 and Brand Desire 20.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | — | 3.47 | 2.12 |
| Jul ’26 | 2.11 | 28.10 | 17.11 |
| Aug ’26 | 58.00 | 35.18 | 51.35 |
| Sep ’26 | 3.06 | 20.67 | 15.96 |