DIVERSIFIED
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 53 in DIVERSIFIED
Buying Intent
116
4th in category
Brand Trust
155
index value
Brand Desire
52
index value
As of Jun ’26, SAMSUNG records a Buying Intent index of 116, placing it 4th of 53 brands measured in DIVERSIFIED. Its Brand Trust index reads 155 and Brand Desire 52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 116 | 74 | 105 |
| Aug ’25 | 43 | 59 | 57 |
| Sep ’25 | 108 | 98 | 115 |
| Oct ’25 | 184 | 100 | 159 |
| Nov ’25 | 192 | 103 | 164 |
| Dec ’25 | 394 | 150 | 265 |
| Jan ’26 | 193 | 184 | 211 |
| Feb ’26 | 310 | 281 | 334 |
| Mar ’26 | 241 | 127 | 204 |
| Apr ’26 | 213 | 189 | 224 |
| May ’26 | 135 | 75 | 116 |
| Jun ’26 | 155 | 52 | 116 |