DIVERSIFIED
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 69 in DIVERSIFIED
Buying Intent
194
4th in category
Brand Trust
202
index value
Brand Desire
145
index value
As of Aug ’26, SAMSUNG records a Buying Intent index of 194, placing it 4th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 202 and Brand Desire 145. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 108 | 98 | 115 |
| Oct ’25 | 184 | 100 | 159 |
| Nov ’25 | 192 | 103 | 164 |
| Dec ’25 | 394 | 150 | 265 |
| Jan ’26 | 193 | 184 | 211 |
| Feb ’26 | 310 | 281 | 334 |
| Mar ’26 | 241 | 127 | 204 |
| Apr ’26 | 213 | 189 | 224 |
| May ’26 | 135 | 75 | 116 |
| Jun ’26 | 155 | 52 | 116 |
| Jul ’26 | 140 | 90 | 127 |
| Aug ’26 | 202 | 145 | 194 |