DIVERSIFIED · CONSUMER ELECTRONICS
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 9 in DIVERSIFIED · CONSUMER ELECTRONICS
Buying Intent
94.18
2nd in category
Brand Trust
115.06
index value
Brand Desire
53.38
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 94.18, placing it 2nd of 9 brands measured in DIVERSIFIED · CONSUMER ELECTRONICS. Its Brand Trust index reads 115.06 and Brand Desire 53.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 183.74 | 99.78 | 158.85 |
| Nov ’25 | 192.06 | 103.02 | 163.86 |
| Dec ’25 | 394.39 | 149.94 | 264.68 |
| Jan ’26 | 192.79 | 183.75 | 210.87 |
| Feb ’26 | 310.34 | 280.80 | 334.19 |
| Mar ’26 | 241.57 | 126.77 | 204.37 |
| Apr ’26 | 212.81 | 189.49 | 224.44 |
| May ’26 | 134.80 | 75.54 | 116.27 |
| Jun ’26 | 154.90 | 52.56 | 116.40 |
| Jul ’26 | 140.04 | 88.17 | 125.61 |
| Aug ’26 | 197.49 | 144.03 | 191.21 |
| Sep ’26 | 115.06 | 53.38 | 94.18 |