DIVERSIFIED
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 30th of 53 in DIVERSIFIED
Buying Intent
10
30th in category
Brand Trust
16
index value
Brand Desire
3
index value
As of Jun ’26, SONY records a Buying Intent index of 10, placing it 30th of 53 brands measured in DIVERSIFIED. Its Brand Trust index reads 16 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 100 | 5 | 52 |
| Aug ’25 | — | 1 | 0 |
| Oct ’25 | 59 | 2 | 34 |
| Nov ’25 | 2 | 12 | 8 |
| Mar ’26 | — | 49 | 27 |
| Apr ’26 | 52 | 78 | 72 |
| May ’26 | 7 | 5 | 8 |
| Jun ’26 | 16 | 3 | 10 |