DIVERSIFIED
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 29th of 69 in DIVERSIFIED
Buying Intent
18
29th in category
Brand Trust
11
index value
Brand Desire
20
index value
As of Aug ’26, SONY records a Buying Intent index of 18, placing it 29th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads 11 and Brand Desire 20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 100 | 5 | 52 |
| Aug ’25 | — | 1 | 0 |
| Oct ’25 | 59 | 2 | 34 |
| Nov ’25 | 2 | 12 | 8 |
| Mar ’26 | — | 49 | 27 |
| Apr ’26 | 52 | 78 | 72 |
| May ’26 | 7 | 5 | 8 |
| Jun ’26 | 16 | 3 | 10 |
| Jul ’26 | 3 | 3 | 3 |
| Aug ’26 | 11 | 20 | 18 |