DIVERSIFIED · CONSUMER ELECTRONICS
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 9 in DIVERSIFIED · CONSUMER ELECTRONICS
Buying Intent
21.00
4th in category
Brand Trust
7.55
index value
Brand Desire
30.03
index value
As of Sep ’26, SONY records a Buying Intent index of 21.00, placing it 4th of 9 brands measured in DIVERSIFIED · CONSUMER ELECTRONICS. Its Brand Trust index reads 7.55 and Brand Desire 30.03. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 99.79 | 4.80 | 52.11 |
| Aug ’25 | — | 0.80 | 0.49 |
| Oct ’25 | 59.33 | 1.54 | 33.87 |
| Nov ’25 | 2.42 | 11.95 | 8.10 |
| Mar ’26 | — | 48.58 | 27.22 |
| Apr ’26 | 51.84 | 78.13 | 72.41 |
| May ’26 | 7.10 | 4.63 | 8.53 |
| Jun ’26 | 15.89 | 2.65 | 9.49 |
| Jul ’26 | 2.63 | 3.27 | 3.33 |
| Aug ’26 | 11.48 | 20.38 | 17.58 |
| Sep ’26 | 7.55 | 30.03 | 21.00 |