MICROWAVES

IFB — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 3rd of 3 in MICROWAVES

Buying Intent

0.64

3rd in category

Brand Trust

—

index value

Brand Desire

1.06

index value

As of Sep ’26, IFB records a Buying Intent index of 0.64, placing it 3rd of 3 brands measured in MICROWAVES. Its Brand Trust index reads — and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jul ’26	0.79	—	0.40
Aug ’26	—	1.63	1.00
Sep ’26	—	1.06	0.64

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