MICROWAVES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 3 in MICROWAVES
Buying Intent
8.90
2nd in category
Brand Trust
9.93
index value
Brand Desire
6.18
index value
As of Sep ’26, SAMSUNG records a Buying Intent index of 8.90, placing it 2nd of 3 brands measured in MICROWAVES. Its Brand Trust index reads 9.93 and Brand Desire 6.18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 1.07 | 0.66 |
| Apr ’26 | — | 2.63 | 1.61 |
| Jun ’26 | — | 1.76 | 1.08 |
| Jul ’26 | 12.76 | 4.36 | 9.57 |
| Aug ’26 | 20.65 | 82.55 | 54.23 |
| Sep ’26 | 9.93 | 6.18 | 8.90 |