MICROWAVES
SAMSUNG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in MICROWAVES
Buying Intent
54
1st in category
Brand Trust
21
index value
Brand Desire
82
index value
As of Aug ’26, SAMSUNG records a Buying Intent index of 54, placing it 1st of 4 brands measured in MICROWAVES. Its Brand Trust index reads 21 and Brand Desire 82. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | — | 1 | 1 |
| Apr ’26 | — | 3 | 2 |
| Jun ’26 | — | 2 | 1 |
| Jul ’26 | 13 | 4 | 10 |
| Aug ’26 | 21 | 82 | 54 |