MICROWAVES
LG — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in MICROWAVES
Buying Intent
94.34
1st in category
Brand Trust
119.60
index value
Brand Desire
48.66
index value
As of Sep ’26, LG records a Buying Intent index of 94.34, placing it 1st of 3 brands measured in MICROWAVES. Its Brand Trust index reads 119.60 and Brand Desire 48.66. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 18.05 | 5.25 | 12.92 |
| Nov ’25 | 18.62 | 63.86 | 44.31 |
| Dec ’25 | 45.62 | 92.06 | 77.80 |
| Jan ’26 | 87.04 | 110.00 | 110.47 |
| Feb ’26 | 47.79 | 16.94 | 34.44 |
| Mar ’26 | 33.51 | 16.67 | 27.79 |
| Apr ’26 | 6.75 | 10.54 | 10.61 |
| May ’26 | 31.91 | 7.84 | 20.34 |
| Jun ’26 | 1.07 | 9.93 | 5.49 |
| Jul ’26 | 5.26 | 3.98 | 5.62 |
| Aug ’26 | 11.22 | 20.74 | 16.36 |
| Sep ’26 | 119.60 | 48.66 | 94.34 |