UNIVERSITY - PRIVATE
IILM UNIVERSITY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 3 in UNIVERSITY - PRIVATE
Buying Intent
5.69
1st in category
Brand Trust
6.28
index value
Brand Desire
2.50
index value
As of Oct ’26, IILM UNIVERSITY records a Buying Intent index of 5.69, placing it 1st of 3 brands measured in UNIVERSITY - PRIVATE. Its Brand Trust index reads 6.28 and Brand Desire 2.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 1.75 | 1.07 |
| Aug ’26 | 3.69 | — | 1.87 |
| Oct ’26 | 6.28 | 2.50 | 5.69 |