PACKAGED RICE - BRAND
INDIA GATE BASMATI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in PACKAGED RICE - BRAND
Buying Intent
10.84
1st in category
Brand Trust
11.98
index value
Brand Desire
9.21
index value
As of Sep ’26, INDIA GATE BASMATI records a Buying Intent index of 10.84, placing it 1st of 2 brands measured in PACKAGED RICE - BRAND. Its Brand Trust index reads 11.98 and Brand Desire 9.21. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 19.78 | 12.48 | 18.00 |
| Nov ’25 | 58.32 | 54.01 | 63.00 |
| Dec ’25 | 15.53 | 34.07 | 24.00 |
| Jan ’26 | 20.16 | 25.86 | 28.92 |
| Feb ’26 | 25.68 | 8.84 | 15.37 |
| Mar ’26 | 18.68 | 21.32 | 18.27 |
| Apr ’26 | 63.77 | 16.38 | 45.44 |
| May ’26 | 48.16 | 21.84 | 36.97 |
| Jun ’26 | 73.87 | 21.92 | 53.73 |
| Jul ’26 | 7.87 | 5.75 | 7.73 |
| Aug ’26 | 22.70 | 20.82 | 23.17 |
| Sep ’26 | 11.98 | 9.21 | 10.84 |