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PACKAGED RICE - BRAND — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 5 brands measured · category Trust 0
As of Aug ’26, INDIA GATE BASMATI leads PACKAGED RICE - BRAND on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | INDIA GATE BASMATI | 23 | 21 | 23 |
| 2 | DAAWAT BASMATI | 12 | 6 | 10 |
| 3 | LAL QILLA BASMATI | 2 | 1 | 1 |
| 4 | UNITY BASMATI | — | 2 | 1 |
| 5 | KUTUB MINAR BASMATI | — | 2 | 1 |