DIVERSIFIED
ITC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 17th of 53 in DIVERSIFIED
Buying Intent
22
17th in category
Brand Trust
—
index value
Brand Desire
40
index value
As of Jun ’26, ITC records a Buying Intent index of 22, placing it 17th of 53 brands measured in DIVERSIFIED. Its Brand Trust index reads — and Brand Desire 40. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 29 | 32 | 34 |
| Jun ’26 | — | 40 | 22 |