DIVERSIFIED · FOOD & BEVERAGE
ITC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in DIVERSIFIED · FOOD & BEVERAGE
Buying Intent
21.59
1st in category
Brand Trust
26.59
index value
Brand Desire
5.91
index value
As of Sep ’26, ITC records a Buying Intent index of 21.59, placing it 1st of 5 brands measured in DIVERSIFIED · FOOD & BEVERAGE. Its Brand Trust index reads 26.59 and Brand Desire 5.91. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 28.95 | 32.12 | 34.23 |
| Mar ’26 | — | 1.07 | 0.66 |
| Jul ’26 | 6.32 | 10.39 | 13.01 |
| Aug ’26 | 2.96 | 17.24 | 12.10 |
| Sep ’26 | 26.59 | 5.91 | 21.59 |