DIVERSIFIED

ITC — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 58th of 69 in DIVERSIFIED

Buying Intent

58th in category

Brand Trust

—

index value

Brand Desire

index value

As of Aug ’26, ITC records a Buying Intent index of 1, placing it 58th of 69 brands measured in DIVERSIFIED. Its Brand Trust index reads — and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Oct ’25	29	32	34
Jun ’26	—	40	22
Aug ’26	—	2	1

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