DIVERSIFIED · FOOD & BEVERAGE
PARLE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 5 in DIVERSIFIED · FOOD & BEVERAGE
Buying Intent
1.55
4th in category
Brand Trust
3.06
index value
Brand Desire
—
index value
As of Sep ’26, PARLE records a Buying Intent index of 1.55, placing it 4th of 5 brands measured in DIVERSIFIED · FOOD & BEVERAGE. Its Brand Trust index reads 3.06 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | — | 1.14 | 0.70 |
| Sep ’26 | 3.06 | — | 1.55 |