HOTELS - LUXURY
ITC HOTELS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 5 in HOTELS - LUXURY
Buying Intent
27
2nd in category
Brand Trust
46
index value
Brand Desire
3
index value
As of Aug ’26, ITC HOTELS records a Buying Intent index of 27, placing it 2nd of 5 brands measured in HOTELS - LUXURY. Its Brand Trust index reads 46 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 2 | 1 |
| Aug ’25 | — | 1 | 1 |
| Nov ’25 | — | 3 | 2 |
| Mar ’26 | 3 | — | 2 |
| Apr ’26 | — | 2 | 1 |
| May ’26 | 41 | — | 23 |
| Jun ’26 | — | 1 | 1 |
| Jul ’26 | 4 | 3 | 4 |
| Aug ’26 | 46 | 3 | 27 |