HOTELS - LUXURY
ITC HOTELS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in HOTELS - LUXURY
Buying Intent
81.09
1st in category
Brand Trust
73.48
index value
Brand Desire
71.98
index value
As of Sep ’26, ITC HOTELS records a Buying Intent index of 81.09, placing it 1st of 5 brands measured in HOTELS - LUXURY. Its Brand Trust index reads 73.48 and Brand Desire 71.98. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 1.94 | 1.18 |
| Aug ’25 | — | 1.00 | 0.61 |
| Nov ’25 | — | 3.33 | 2.03 |
| Mar ’26 | 3.27 | — | 1.64 |
| Apr ’26 | — | 1.97 | 1.21 |
| May ’26 | 41.50 | — | 23.12 |
| Jun ’26 | — | 1.10 | 0.67 |
| Jul ’26 | 3.70 | 2.62 | 4.42 |
| Aug ’26 | 45.98 | 8.29 | 30.50 |
| Sep ’26 | 73.48 | 71.98 | 81.09 |