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HOTELS - LUXURY — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, ITC HOTELS leads HOTELS - LUXURY on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | ITC HOTELS | 73.48 | 71.98 | 81.09 |
| 2 | GRAND HYATT | — | 37.53 | 21.00 |
| 3 | THE TAJ MAHAL PALACE | 30.20 | — | 16.80 |
| 4 | THE OBEROI | — | 22.52 | 12.60 |
| 5 | TAJ HOTELS | — | 1.69 | 1.03 |