KAJAL
LAKME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in KAJAL
Buying Intent
39
1st in category
Brand Trust
57
index value
Brand Desire
7
index value
As of Aug ’26, LAKME records a Buying Intent index of 39, placing it 1st of 2 brands measured in KAJAL. Its Brand Trust index reads 57 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 319 | 277 | 327 |
| Oct ’25 | 70 | 188 | 141 |
| Nov ’25 | 112 | 171 | 156 |
| Dec ’25 | 158 | 17 | 94 |
| Jan ’26 | 77 | 118 | 111 |
| Feb ’26 | 53 | 188 | 135 |
| Mar ’26 | 4 | 4 | 5 |
| Apr ’26 | 63 | 98 | 90 |
| May ’26 | 2 | 1 | 2 |
| Jun ’26 | 74 | 183 | 146 |
| Jul ’26 | 61 | 43 | 58 |
| Aug ’26 | 57 | 7 | 39 |