KAJAL
MAYBELLINE COLOSSAL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in KAJAL
Buying Intent
16.91
1st in category
Brand Trust
19.62
index value
Brand Desire
11.34
index value
As of Sep ’26, MAYBELLINE COLOSSAL records a Buying Intent index of 16.91, placing it 1st of 4 brands measured in KAJAL. Its Brand Trust index reads 19.62 and Brand Desire 11.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 1.27 | 1.72 | 1.42 |
| Nov ’25 | 7.26 | 5.00 | 6.72 |
| Dec ’25 | 8.24 | 4.03 | 8.14 |
| Jan ’26 | 28.02 | 64.35 | 50.04 |
| Feb ’26 | 137.97 | 8.64 | 72.46 |
| Mar ’26 | 18.59 | 70.70 | 50.80 |
| Apr ’26 | 34.45 | 19.12 | 25.01 |
| May ’26 | 15.53 | 62.56 | 46.20 |
| Jun ’26 | 34.88 | 7.52 | 23.47 |
| Jul ’26 | 22.32 | 11.11 | 19.23 |
| Aug ’26 | 20.63 | 13.94 | 20.12 |
| Sep ’26 | 19.62 | 11.34 | 16.91 |