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KAJAL — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, MAYBELLINE COLOSSAL leads KAJAL on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | MAYBELLINE COLOSSAL | 19.62 | 11.34 | 16.91 |
| 2 | LAKME | — | 11.52 | 7.01 |
| 3 | MARS | 2.04 | — | 1.03 |
| 4 | BLUE HEAVEN | — | 0.84 | 0.52 |