PACKAGED SNACKS
LAYS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 13 in PACKAGED SNACKS
Buying Intent
42
3rd in category
Brand Trust
39
index value
Brand Desire
37
index value
As of Aug ’26, LAYS records a Buying Intent index of 42, placing it 3rd of 13 brands measured in PACKAGED SNACKS. Its Brand Trust index reads 39 and Brand Desire 37. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 54 | 21 | 40 |
| Oct ’25 | 15 | 14 | 16 |
| Nov ’25 | 33 | 35 | 37 |
| Dec ’25 | 18 | 10 | 17 |
| Jan ’26 | — | 2 | 1 |
| Feb ’26 | 3 | — | 2 |
| Mar ’26 | 68 | 54 | 68 |
| Apr ’26 | 72 | 69 | 71 |
| May ’26 | 102 | 73 | 100 |
| Jun ’26 | 118 | 220 | 184 |
| Jul ’26 | 117 | 26 | 78 |
| Aug ’26 | 39 | 37 | 42 |