PACKAGED SNACKS
LAYS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 18 in PACKAGED SNACKS
Buying Intent
25.28
4th in category
Brand Trust
20.12
index value
Brand Desire
23.74
index value
As of Sep ’26, LAYS records a Buying Intent index of 25.28, placing it 4th of 18 brands measured in PACKAGED SNACKS. Its Brand Trust index reads 20.12 and Brand Desire 23.74. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 15.37 | 13.60 | 15.87 |
| Nov ’25 | 33.37 | 35.41 | 37.35 |
| Dec ’25 | 18.44 | 10.35 | 16.55 |
| Jan ’26 | — | 2.22 | 1.36 |
| Feb ’26 | 3.19 | — | 1.61 |
| Mar ’26 | 8.86 | 37.62 | 24.13 |
| Apr ’26 | 62.10 | 20.40 | 30.34 |
| May ’26 | 40.25 | 10.87 | 29.84 |
| Jun ’26 | 21.35 | 42.30 | 54.27 |
| Jul ’26 | 65.04 | 23.26 | 49.11 |
| Aug ’26 | 31.02 | 24.28 | 29.92 |
| Sep ’26 | 20.12 | 23.74 | 25.28 |