PACKAGED SNACKS
LAYS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 10 in PACKAGED SNACKS
Buying Intent
184
2nd in category
Brand Trust
118
index value
Brand Desire
220
index value
As of Jun ’26, LAYS records a Buying Intent index of 184, placing it 2nd of 10 brands measured in PACKAGED SNACKS. Its Brand Trust index reads 118 and Brand Desire 220. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 32 | 24 | 30 |
| Aug ’25 | 20 | 19 | 21 |
| Sep ’25 | 54 | 21 | 40 |
| Oct ’25 | 15 | 14 | 16 |
| Nov ’25 | 33 | 35 | 37 |
| Dec ’25 | 18 | 10 | 17 |
| Jan ’26 | — | 2 | 1 |
| Feb ’26 | 3 | — | 2 |
| Mar ’26 | 68 | 54 | 68 |
| Apr ’26 | 72 | 69 | 71 |
| May ’26 | 102 | 73 | 100 |
| Jun ’26 | 118 | 220 | 184 |