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PACKAGED SNACKS — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 18 brands measured

As of Sep ’26, BALAJI WAFERS leads PACKAGED SNACKS on Buying Intent among 18 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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PACKAGED SNACKS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	BALAJI WAFERS	85.94	178.36	147.79
2	HALDIRAM'S	68.47	127.02	110.45
3	BIKAJI	65.24	23.11	44.21
4	LAYS	20.12	23.74	25.28
5	BINGO	12.86	12.95	15.11
6	FARMLEY	20.84	—	11.41
7	KOLIS	8.66	4.22	9.04
8	KURKURE	11.06	1.69	6.20
9	BIKANERVALA	—	6.33	3.87
10	CHITALE BANDHU	—	5.07	3.09
11	MUKHAROCHAK	2.04	2.53	2.58
12	PRINGLES	3.06	—	1.55
13	PRABHUJI	3.06	—	1.55
14	BAPI CHANACHUR	3.06	—	1.55
15	PATANJALI	—	1.06	0.64
16	DIAMOND SNACKS	1.02	—	0.52
17	UTSAV	1.02	—	0.52
18	PRATAAP SNACKS	1.02	—	0.52