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PACKAGED SNACKS — Brand Buying Intent in India

India’s Buying Intent Index · Aug ’26 · 13 brands measured · category Trust 0

As of Aug ’26, HALDIRAM'S leads PACKAGED SNACKS on Buying Intent among 13 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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PACKAGED SNACKS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	HALDIRAM'S	91	141	130
2	HALDIRAM	8	78	49
3	LAYS	39	37	42
4	BIKAJI	24	22	24
5	BINGO	13	12	14
6	KOLIS	2	16	11
7	BALAJI WAFERS	3	4	4
8	UTSAV	2	2	2
9	UNCLE CHIPPS	—	2	2
10	TULSI	—	2	2
11	KURKURE	2	—	1
12	ORION	—	2	1
13	FARMLEY	1	—	0