COSMETICS - PREMIUM
MAC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in COSMETICS - PREMIUM
Buying Intent
111
1st in category
Brand Trust
134
index value
Brand Desire
71
index value
As of Aug ’26, MAC records a Buying Intent index of 111, placing it 1st of 3 brands measured in COSMETICS - PREMIUM. Its Brand Trust index reads 134 and Brand Desire 71. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 11 | 4 | 9 |
| Oct ’25 | 9 | 15 | 16 |
| Nov ’25 | 23 | 12 | 18 |
| Dec ’25 | 7 | — | 3 |
| Jan ’26 | 10 | 16 | 16 |
| Feb ’26 | 4 | 1 | 3 |
| Mar ’26 | 46 | 78 | 70 |
| Apr ’26 | 57 | 105 | 90 |
| May ’26 | 64 | 50 | 63 |
| Jun ’26 | 87 | 29 | 68 |
| Jul ’26 | 41 | 226 | 146 |
| Aug ’26 | 134 | 71 | 111 |