COSMETICS - PREMIUM
MAC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in COSMETICS - PREMIUM
Buying Intent
55.12
1st in category
Brand Trust
17.09
index value
Brand Desire
79.24
index value
As of Sep ’26, MAC records a Buying Intent index of 55.12, placing it 1st of 3 brands measured in COSMETICS - PREMIUM. Its Brand Trust index reads 17.09 and Brand Desire 79.24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 9.12 | 15.38 | 15.46 |
| Nov ’25 | 22.66 | 11.82 | 18.35 |
| Dec ’25 | 6.79 | — | 3.39 |
| Jan ’26 | 9.90 | 16.48 | 16.27 |
| Feb ’26 | 3.99 | 1.32 | 2.90 |
| Mar ’26 | 46.22 | 78.11 | 69.54 |
| Apr ’26 | 56.98 | 104.86 | 90.03 |
| May ’26 | 64.17 | 49.65 | 63.50 |
| Jun ’26 | 87.45 | 29.22 | 67.65 |
| Jul ’26 | 41.11 | 226.59 | 146.02 |
| Aug ’26 | 134.05 | 71.53 | 110.86 |
| Sep ’26 | 17.09 | 79.24 | 55.12 |