WOMENSWEAR - WESTERN
MADAME — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 3 in WOMENSWEAR - WESTERN
Buying Intent
1.53
2nd in category
Brand Trust
3.01
index value
Brand Desire
—
index value
As of Oct ’26, MADAME records a Buying Intent index of 1.53, placing it 2nd of 3 brands measured in WOMENSWEAR - WESTERN. Its Brand Trust index reads 3.01 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 1.02 | 0.62 |
| Jan ’26 | 15.83 | 2.78 | 11.11 |
| Feb ’26 | — | 6.34 | 3.87 |
| Mar ’26 | 44.78 | 15.93 | 31.10 |
| Apr ’26 | 14.28 | 14.56 | 16.12 |
| May ’26 | 3.36 | 27.74 | 19.31 |
| Jun ’26 | — | 2.60 | 1.59 |
| Aug ’26 | — | 2.45 | 1.49 |
| Oct ’26 | 3.01 | — | 1.53 |