WOMENSWEAR - WESTERN
MANGO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 3 in WOMENSWEAR - WESTERN
Buying Intent
2.04
1st in category
Brand Trust
—
index value
Brand Desire
3.34
index value
As of Oct ’26, MANGO records a Buying Intent index of 2.04, placing it 1st of 3 brands measured in WOMENSWEAR - WESTERN. Its Brand Trust index reads — and Brand Desire 3.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 0.93 | — | 0.47 |
| Aug ’25 | 1.21 | 4.04 | 3.75 |
| Sep ’25 | — | 2.05 | 1.25 |
| Oct ’25 | — | 1.23 | 0.75 |
| Apr ’26 | 41.67 | 16.50 | 32.29 |
| May ’26 | 37.77 | 31.73 | 44.79 |
| Aug ’26 | — | 0.61 | 0.37 |
| Oct ’26 | — | 3.34 | 2.04 |