ONLINE TRAVEL BOOKING
MAKE MY TRIP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in ONLINE TRAVEL BOOKING
Buying Intent
14.13
1st in category
Brand Trust
15.02
index value
Brand Desire
8.76
index value
As of Sep ’26, MAKE MY TRIP records a Buying Intent index of 14.13, placing it 1st of 4 brands measured in ONLINE TRAVEL BOOKING. Its Brand Trust index reads 15.02 and Brand Desire 8.76. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 3.84 | 2.34 |
| Oct ’25 | — | 31.69 | 17.87 |
| Jun ’26 | 45.42 | 5.51 | 28.64 |
| Jul ’26 | 2.11 | 36.04 | 21.76 |
| Aug ’26 | 3.94 | 74.47 | 46.17 |
| Sep ’26 | 15.02 | 8.76 | 14.13 |