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ONLINE TRAVEL BOOKING — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, MAKE MY TRIP leads ONLINE TRAVEL BOOKING on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | MAKE MY TRIP | 15.02 | 8.76 | 14.13 |
| 2 | GOIBIBO | 7.55 | — | 4.20 |
| 3 | YATRA | 3.83 | 2.53 | 2.82 |
| 4 | AGODA | — | 2.11 | 1.29 |