ONLINE TRAVEL BOOKING
YATRA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in ONLINE TRAVEL BOOKING
Buying Intent
3
3rd in category
Brand Trust
4
index value
Brand Desire
2
index value
As of Sep ’26, YATRA records a Buying Intent index of 3, placing it 3rd of 4 brands measured in ONLINE TRAVEL BOOKING. Its Brand Trust index reads 4 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 3 | 2 |
| Oct ’25 | — | 27 | 15 |
| Dec ’25 | — | 5 | 3 |
| Sep ’26 | 4 | 2 | 3 |