WATCHES - PREMIUM
MICHAEL KORS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 2nd of 3 in WATCHES - PREMIUM
Buying Intent
35
2nd in category
Brand Trust
4
index value
Brand Desire
59
index value
As of Jul ’26, MICHAEL KORS records a Buying Intent index of 35, placing it 2nd of 3 brands measured in WATCHES - PREMIUM. Its Brand Trust index reads 4 and Brand Desire 59. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 2 | — | 1 |
| Jul ’26 | 4 | 59 | 35 |