SOFTWARE PRODUCTS
MICROSOFT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 7 in SOFTWARE PRODUCTS
Buying Intent
202
2nd in category
Brand Trust
203
index value
Brand Desire
158
index value
As of Aug ’26, MICROSOFT records a Buying Intent index of 202, placing it 2nd of 7 brands measured in SOFTWARE PRODUCTS. Its Brand Trust index reads 203 and Brand Desire 158. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 322 | 164 | 265 |
| Oct ’25 | 125 | 129 | 140 |
| Nov ’25 | 228 | 157 | 217 |
| Dec ’25 | 334 | 225 | 307 |
| Jan ’26 | 250 | 272 | 290 |
| Feb ’26 | 507 | 260 | 425 |
| Mar ’26 | 173 | 151 | 180 |
| Apr ’26 | 266 | 197 | 261 |
| May ’26 | 46 | 24 | 40 |
| Jun ’26 | 63 | 42 | 58 |
| Jul ’26 | 85 | 49 | 77 |
| Aug ’26 | 203 | 158 | 202 |