SOFTWARE PRODUCTS
MICROSOFT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 7 in SOFTWARE PRODUCTS
Buying Intent
94.61
2nd in category
Brand Trust
93.21
index value
Brand Desire
77.34
index value
As of Sep ’26, MICROSOFT records a Buying Intent index of 94.61, placing it 2nd of 7 brands measured in SOFTWARE PRODUCTS. Its Brand Trust index reads 93.21 and Brand Desire 77.34. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 124.82 | 128.56 | 139.66 |
| Nov ’25 | 228.24 | 156.64 | 216.61 |
| Dec ’25 | 333.53 | 224.56 | 306.65 |
| Jan ’26 | 249.94 | 271.66 | 289.89 |
| Feb ’26 | 506.96 | 260.41 | 425.01 |
| Mar ’26 | 173.50 | 151.20 | 179.73 |
| Apr ’26 | 265.57 | 197.40 | 261.10 |
| May ’26 | 46.01 | 23.80 | 39.54 |
| Jun ’26 | 62.81 | 42.24 | 58.14 |
| Jul ’26 | 86.06 | 41.76 | 72.66 |
| Aug ’26 | 203.23 | 158.00 | 202.31 |
| Sep ’26 | 93.21 | 77.34 | 94.61 |