SOFTWARE PRODUCTS
WHATFIX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 7 in SOFTWARE PRODUCTS
Buying Intent
244.66
1st in category
Brand Trust
373.40
index value
Brand Desire
70.84
index value
As of Sep ’26, WHATFIX records a Buying Intent index of 244.66, placing it 1st of 7 brands measured in SOFTWARE PRODUCTS. Its Brand Trust index reads 373.40 and Brand Desire 70.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 208.96 | 38.60 | 135.81 |
| Jul ’26 | 215.67 | 75.23 | 163.61 |
| Aug ’26 | 209.50 | 169.66 | 210.47 |
| Sep ’26 | 373.40 | 70.84 | 244.66 |