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SOFTWARE PRODUCTS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 7 brands measured
As of Sep ’26, WHATFIX leads SOFTWARE PRODUCTS on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | WHATFIX | 373.40 | 70.84 | 244.66 |
| 2 | MICROSOFT | 93.21 | 77.34 | 94.61 |
| 3 | TALLY SOLUTIONS | 34.48 | 39.17 | 41.90 |
| 4 | POSTMAN | 24.07 | 26.61 | 27.09 |
| 5 | ADOBE | 5.10 | 14.51 | 13.86 |
| 6 | ZOHO | 3.83 | 1.69 | 2.35 |
| 7 | CLEVERTAP | — | 1.69 | 1.03 |