NUTRITIONAL SUPPLEMENTS
MILO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 7th of 7 in NUTRITIONAL SUPPLEMENTS
Buying Intent
2.13
7th in category
Brand Trust
1.00
index value
Brand Desire
2.09
index value
As of Oct ’26, MILO records a Buying Intent index of 2.13, placing it 7th of 7 brands measured in NUTRITIONAL SUPPLEMENTS. Its Brand Trust index reads 1.00 and Brand Desire 2.09. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’26 | 1.00 | 2.09 | 2.13 |