TYRES
MRF — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 13 in TYRES
Buying Intent
230.30
1st in category
Brand Trust
238.86
index value
Brand Desire
178.25
index value
As of Oct ’26, MRF records a Buying Intent index of 230.30, placing it 1st of 13 brands measured in TYRES. Its Brand Trust index reads 238.86 and Brand Desire 178.25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 86.94 | 57.86 | 78.95 |
| Dec ’25 | 193.79 | 44.32 | 126.97 |
| Jan ’26 | 191.19 | 155.02 | 191.46 |
| Feb ’26 | 64.95 | 107.97 | 95.58 |
| Mar ’26 | 295.19 | 539.13 | 465.53 |
| Apr ’26 | 112.71 | 196.20 | 165.85 |
| May ’26 | 211.85 | 193.43 | 226.01 |
| Jun ’26 | 121.51 | 269.87 | 219.09 |
| Jul ’26 | 274.68 | 165.20 | 239.42 |
| Aug ’26 | 213.80 | 139.67 | 191.70 |
| Sep ’26 | 157.08 | 306.57 | 257.81 |
| Oct ’26 | 238.86 | 178.25 | 230.30 |