TYRES
CEAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 14 in TYRES
Buying Intent
107
3rd in category
Brand Trust
87
index value
Brand Desire
111
index value
As of Aug ’26, CEAT records a Buying Intent index of 107, placing it 3rd of 14 brands measured in TYRES. Its Brand Trust index reads 87 and Brand Desire 111. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 224 | 236 | 258 |
| Oct ’25 | 199 | 208 | 227 |
| Nov ’25 | 226 | 177 | 224 |
| Dec ’25 | 220 | 161 | 214 |
| Jan ’26 | 217 | 284 | 279 |
| Feb ’26 | 302 | 402 | 392 |
| Mar ’26 | 235 | 383 | 347 |
| Apr ’26 | 213 | 245 | 255 |
| May ’26 | 215 | 221 | 245 |
| Jun ’26 | 166 | 154 | 177 |
| Jul ’26 | 164 | 106 | 150 |
| Aug ’26 | 87 | 111 | 107 |