TYRES
MRF — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 14 in TYRES
Buying Intent
183
1st in category
Brand Trust
213
index value
Brand Desire
125
index value
As of Aug ’26, MRF records a Buying Intent index of 183, placing it 1st of 14 brands measured in TYRES. Its Brand Trust index reads 213 and Brand Desire 125. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 88 | 74 | 74 |
| Oct ’25 | 93 | 130 | 125 |
| Nov ’25 | 87 | 58 | 79 |
| Dec ’25 | 194 | 44 | 127 |
| Jan ’26 | 191 | 155 | 192 |
| Feb ’26 | 65 | 108 | 96 |
| Mar ’26 | 295 | 539 | 465 |
| Apr ’26 | 113 | 196 | 166 |
| May ’26 | 211 | 193 | 226 |
| Jun ’26 | 121 | 267 | 217 |
| Jul ’26 | 274 | 165 | 239 |
| Aug ’26 | 213 | 125 | 183 |