TYRES
MRF — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 12 in TYRES
Buying Intent
257.81
1st in category
Brand Trust
157.08
index value
Brand Desire
306.57
index value
As of Sep ’26, MRF records a Buying Intent index of 257.81, placing it 1st of 12 brands measured in TYRES. Its Brand Trust index reads 157.08 and Brand Desire 306.57. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 93.17 | 130.26 | 125.09 |
| Nov ’25 | 86.94 | 57.86 | 78.95 |
| Dec ’25 | 193.79 | 44.32 | 126.97 |
| Jan ’26 | 191.19 | 155.02 | 191.46 |
| Feb ’26 | 64.95 | 107.97 | 95.58 |
| Mar ’26 | 295.19 | 539.13 | 465.53 |
| Apr ’26 | 112.71 | 196.20 | 165.85 |
| May ’26 | 211.85 | 193.43 | 226.01 |
| Jun ’26 | 121.51 | 269.87 | 219.09 |
| Jul ’26 | 274.68 | 165.20 | 239.42 |
| Aug ’26 | 213.80 | 139.67 | 191.70 |
| Sep ’26 | 157.08 | 306.57 | 257.81 |