TYRES
MRF — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 10 in TYRES
Buying Intent
217
1st in category
Brand Trust
121
index value
Brand Desire
267
index value
As of Jun ’26, MRF records a Buying Intent index of 217, placing it 1st of 10 brands measured in TYRES. Its Brand Trust index reads 121 and Brand Desire 267. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 404 | 224 | 350 |
| Aug ’25 | 223 | 174 | 221 |
| Sep ’25 | 88 | 74 | 74 |
| Oct ’25 | 93 | 130 | 125 |
| Nov ’25 | 87 | 58 | 79 |
| Dec ’25 | 194 | 44 | 127 |
| Jan ’26 | 191 | 155 | 192 |
| Feb ’26 | 65 | 108 | 96 |
| Mar ’26 | 295 | 539 | 465 |
| Apr ’26 | 113 | 196 | 166 |
| May ’26 | 211 | 193 | 226 |
| Jun ’26 | 121 | 267 | 217 |