RTC FOODS
MTR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in RTC FOODS
Buying Intent
79
1st in category
Brand Trust
50
index value
Brand Desire
89
index value
As of Aug ’26, MTR records a Buying Intent index of 79, placing it 1st of 5 brands measured in RTC FOODS. Its Brand Trust index reads 50 and Brand Desire 89. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 17 | 30 | 24 |
| Oct ’25 | 20 | 17 | 20 |
| Nov ’25 | 40 | 48 | 47 |
| Dec ’25 | 81 | 70 | 85 |
| Jan ’26 | 109 | 84 | 108 |
| Feb ’26 | 63 | 61 | 70 |
| Mar ’26 | 105 | 117 | 122 |
| Apr ’26 | 27 | 19 | 23 |
| May ’26 | 26 | 20 | 26 |
| Jun ’26 | 8 | 7 | 8 |
| Jul ’26 | 92 | 32 | 67 |
| Aug ’26 | 50 | 89 | 79 |