AI
MURF AI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 5 in AI
Buying Intent
57
1st in category
Brand Trust
74
index value
Brand Desire
38
index value
As of Jun ’26, MURF AI records a Buying Intent index of 57, placing it 1st of 5 brands measured in AI. Its Brand Trust index reads 74 and Brand Desire 38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 74 | 38 | 57 |