AI
MURF AI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 7 in AI
Buying Intent
67.11
2nd in category
Brand Trust
58.77
index value
Brand Desire
63.49
index value
As of Sep ’26, MURF AI records a Buying Intent index of 67.11, placing it 2nd of 7 brands measured in AI. Its Brand Trust index reads 58.77 and Brand Desire 63.49. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 3.48 | 2.12 |
| Jun ’26 | 74.09 | 38.00 | 57.13 |
| Jul ’26 | 107.17 | 16.40 | 62.23 |
| Aug ’26 | 52.33 | 46.57 | 52.99 |
| Sep ’26 | 58.77 | 63.49 | 67.11 |