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AI — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 7 brands measured
As of Sep ’26, GAN AI leads AI on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | GAN AI | 121.19 | 59.59 | 136.38 |
| 2 | MURF AI | 58.77 | 63.49 | 67.11 |
| 3 | WYSA | 89.08 | 24.84 | 63.45 |
| 4 | SARVAM | 15.03 | 36.88 | 29.87 |
| 5 | ANTHROPIC | 1.28 | 30.03 | 19.59 |
| 6 | GOOGLE GEMINI | 2.04 | — | 1.03 |
| 7 | CHATGPT | — | 0.84 | 0.52 |