AI
WYSA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 7 in AI
Buying Intent
63.45
3rd in category
Brand Trust
89.08
index value
Brand Desire
24.84
index value
As of Sep ’26, WYSA records a Buying Intent index of 63.45, placing it 3rd of 7 brands measured in AI. Its Brand Trust index reads 89.08 and Brand Desire 24.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 3.48 | 2.12 |
| Jun ’26 | 48.27 | 21.85 | 37.34 |
| Jul ’26 | 34.76 | 14.26 | 24.55 |
| Aug ’26 | 14.68 | 33.45 | 28.66 |
| Sep ’26 | 89.08 | 24.84 | 63.45 |