CAMERAS
NIKON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in CAMERAS
Buying Intent
33.17
4th in category
Brand Trust
38.70
index value
Brand Desire
19.92
index value
As of Sep ’26, NIKON records a Buying Intent index of 33.17, placing it 4th of 6 brands measured in CAMERAS. Its Brand Trust index reads 38.70 and Brand Desire 19.92. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 46.88 | 65.08 | 61.99 |
| Nov ’25 | 45.85 | 9.83 | 23.55 |
| Dec ’25 | 56.23 | 12.19 | 25.03 |
| Jan ’26 | 30.27 | 46.83 | 41.94 |
| Feb ’26 | 18.73 | 34.53 | 30.57 |
| Mar ’26 | 4.93 | 28.68 | 20.68 |
| Apr ’26 | 25.58 | 51.16 | 40.01 |
| May ’26 | 35.08 | 22.81 | 32.36 |
| Jun ’26 | 42.50 | 4.72 | 21.34 |
| Jul ’26 | 19.43 | 16.93 | 19.33 |
| Aug ’26 | 47.57 | 31.90 | 44.35 |
| Sep ’26 | 38.70 | 19.92 | 33.17 |