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CAMERAS — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, CANON leads CAMERAS on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | CANON | 277.99 | 225.98 | 282.54 |
| 2 | SONY | 33.17 | 105.77 | 77.07 |
| 3 | KODAK | 35.23 | 34.74 | 38.22 |
| 4 | NIKON | 38.70 | 19.92 | 33.17 |
| 5 | OLYMPUS | 22.65 | — | 12.60 |
| 6 | FUJIFILM | — | 2.53 | 1.55 |