CAMERAS
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in CAMERAS
Buying Intent
51
2nd in category
Brand Trust
28
index value
Brand Desire
67
index value
As of Aug ’26, SONY records a Buying Intent index of 51, placing it 2nd of 4 brands measured in CAMERAS. Its Brand Trust index reads 28 and Brand Desire 67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 35 | 22 | 31 |
| Oct ’25 | 11 | 11 | 12 |
| Nov ’25 | 34 | 36 | 38 |
| Dec ’25 | 138 | 135 | 150 |
| Jan ’26 | 182 | 72 | 141 |
| Feb ’26 | 70 | 68 | 79 |
| Mar ’26 | 14 | 16 | 18 |
| Apr ’26 | 56 | 91 | 82 |
| May ’26 | 67 | 82 | 83 |
| Jun ’26 | 57 | 78 | 75 |
| Jul ’26 | 19 | 14 | 20 |
| Aug ’26 | 28 | 67 | 51 |