CAMERAS
SONY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in CAMERAS
Buying Intent
77.07
2nd in category
Brand Trust
33.17
index value
Brand Desire
105.77
index value
As of Sep ’26, SONY records a Buying Intent index of 77.07, placing it 2nd of 6 brands measured in CAMERAS. Its Brand Trust index reads 33.17 and Brand Desire 105.77. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 10.61 | 11.25 | 12.39 |
| Nov ’25 | 33.69 | 36.29 | 38.18 |
| Dec ’25 | 138.25 | 135.34 | 150.01 |
| Jan ’26 | 182.19 | 72.44 | 140.64 |
| Feb ’26 | 69.74 | 67.75 | 78.59 |
| Mar ’26 | 14.15 | 16.46 | 17.91 |
| Apr ’26 | 56.26 | 91.10 | 82.39 |
| May ’26 | 67.44 | 81.67 | 83.26 |
| Jun ’26 | 56.65 | 78.30 | 74.81 |
| Jul ’26 | 19.42 | 14.45 | 19.81 |
| Aug ’26 | 27.84 | 67.41 | 51.23 |
| Sep ’26 | 33.17 | 105.77 | 77.07 |