LIP CARE
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in LIP CARE
Buying Intent
15
1st in category
Brand Trust
—
index value
Brand Desire
27
index value
As of Aug ’26, NIVEA records a Buying Intent index of 15, placing it 1st of 2 brands measured in LIP CARE. Its Brand Trust index reads — and Brand Desire 27. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | — | 19 | 11 |
| Feb ’26 | 61 | 3 | 35 |
| Jul ’26 | — | 8 | 4 |
| Aug ’26 | — | 27 | 15 |