LIP CARE
NIVEA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 3rd of 3 in LIP CARE
Buying Intent
0.38
3rd in category
Brand Trust
—
index value
Brand Desire
0.63
index value
As of Oct ’26, NIVEA records a Buying Intent index of 0.38, placing it 3rd of 3 brands measured in LIP CARE. Its Brand Trust index reads — and Brand Desire 0.63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | — | 19.02 | 10.57 |
| Feb ’26 | 61.32 | 2.64 | 35.09 |
| Jul ’26 | — | 7.89 | 4.40 |
| Aug ’26 | — | 26.90 | 15.09 |
| Oct ’26 | — | 0.63 | 0.38 |