AERATED BEVERAGES
PEPSI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 12 in AERATED BEVERAGES
Buying Intent
79.99
2nd in category
Brand Trust
77.78
index value
Brand Desire
66.58
index value
As of Sep ’26, PEPSI records a Buying Intent index of 79.99, placing it 2nd of 12 brands measured in AERATED BEVERAGES. Its Brand Trust index reads 77.78 and Brand Desire 66.58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 48.14 | 141.75 | 104.87 |
| Nov ’25 | 85.08 | 69.92 | 86.41 |
| Dec ’25 | 64.34 | 83.66 | 84.91 |
| Jan ’26 | 41.38 | 53.31 | 52.96 |
| Feb ’26 | 35.32 | 43.49 | 44.25 |
| Mar ’26 | 20.84 | 66.01 | 49.27 |
| Apr ’26 | 71.43 | 184.22 | 141.89 |
| May ’26 | 77.36 | 63.78 | 79.58 |
| Jun ’26 | 175.34 | 233.60 | 227.51 |
| Jul ’26 | 215.45 | 142.13 | 198.33 |
| Aug ’26 | 128.68 | 117.82 | 139.00 |
| Sep ’26 | 77.78 | 66.58 | 79.99 |