AERATED BEVERAGES
SPRITE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 12 in AERATED BEVERAGES
Buying Intent
4.16
7th in category
Brand Trust
4.08
index value
Brand Desire
1.54
index value
As of Sep ’26, SPRITE records a Buying Intent index of 4.16, placing it 7th of 12 brands measured in AERATED BEVERAGES. Its Brand Trust index reads 4.08 and Brand Desire 1.54. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 47.42 | 55.35 | 58.22 |
| Nov ’25 | 6.15 | 2.40 | 5.36 |
| Dec ’25 | 4.88 | 5.04 | 6.16 |
| Jan ’26 | 2.02 | 10.08 | 5.31 |
| Feb ’26 | — | 2.64 | 1.61 |
| Mar ’26 | 70.96 | 140.82 | 124.97 |
| Apr ’26 | 72.19 | 53.65 | 69.54 |
| May ’26 | 48.97 | 36.69 | 66.30 |
| Jun ’26 | 23.10 | 36.87 | 34.12 |
| Jul ’26 | 5.46 | 34.10 | 22.95 |
| Aug ’26 | 14.62 | 17.32 | 18.86 |
| Sep ’26 | 4.08 | 1.54 | 4.16 |