LIGHTING
PRIDE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 8 in LIGHTING
Buying Intent
6.34
6th in category
Brand Trust
2.78
index value
Brand Desire
5.28
index value
As of Sep ’26, PRIDE records a Buying Intent index of 6.34, placing it 6th of 8 brands measured in LIGHTING. Its Brand Trust index reads 2.78 and Brand Desire 5.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 2.04 | 1.24 |
| Sep ’26 | 2.78 | 5.28 | 6.34 |