MALL
QUEST — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 7 in MALL
Buying Intent
0.52
6th in category
Brand Trust
—
index value
Brand Desire
0.84
index value
As of Sep ’26, QUEST records a Buying Intent index of 0.52, placing it 6th of 7 brands measured in MALL. Its Brand Trust index reads — and Brand Desire 0.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6.18 | — | 3.12 |
| Aug ’26 | — | 1.63 | 1.00 |
| Sep ’26 | — | 0.84 | 0.52 |