MALL
THE CAPITAL MALL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 7 in MALL
Buying Intent
49.44
1st in category
Brand Trust
49.30
index value
Brand Desire
39.25
index value
As of Sep ’26, THE CAPITAL MALL records a Buying Intent index of 49.44, placing it 1st of 7 brands measured in MALL. Its Brand Trust index reads 49.30 and Brand Desire 39.25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 21.54 | 59.05 | 45.75 |
| Nov ’25 | 42.63 | 69.64 | 62.79 |
| Dec ’25 | 141.39 | 103.11 | 134.28 |
| Jan ’26 | 153.17 | 109.65 | 143.83 |
| Feb ’26 | 105.68 | 48.75 | 84.33 |
| Mar ’26 | 169.27 | 123.91 | 161.05 |
| Apr ’26 | 69.09 | 84.94 | 84.30 |
| May ’26 | 51.82 | 90.45 | 79.85 |
| Jun ’26 | 32.67 | 32.18 | 35.99 |
| Jul ’26 | 25.06 | 29.04 | 29.32 |
| Aug ’26 | 29.20 | 36.52 | 37.77 |
| Sep ’26 | 49.30 | 39.25 | 49.44 |