MALL
THE CAPITAL MALL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 10 in MALL
Buying Intent
38
2nd in category
Brand Trust
29
index value
Brand Desire
36
index value
As of Aug ’26, THE CAPITAL MALL records a Buying Intent index of 38, placing it 2nd of 10 brands measured in MALL. Its Brand Trust index reads 29 and Brand Desire 36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 42 | 51 | 53 |
| Oct ’25 | 22 | 59 | 46 |
| Nov ’25 | 43 | 70 | 63 |
| Dec ’25 | 141 | 103 | 134 |
| Jan ’26 | 153 | 110 | 144 |
| Feb ’26 | 106 | 49 | 84 |
| Mar ’26 | 169 | 124 | 161 |
| Apr ’26 | 69 | 85 | 84 |
| May ’26 | 55 | 90 | 81 |
| Jun ’26 | 33 | 32 | 36 |
| Jul ’26 | 25 | 29 | 29 |
| Aug ’26 | 29 | 36 | 38 |