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MALL — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 10 brands measured · category Trust 0
As of Aug ’26, PHOENIX UNITED leads MALL on Buying Intent among 10 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | PHOENIX UNITED | 170 | 168 | 190 |
| 2 | THE CAPITAL MALL | 29 | 36 | 38 |
| 3 | CENTRAL MALL | 5 | 5 | 6 |
| 4 | PHOENIX MARKETCITY | 7 | 1 | 4 |
| 5 | R CITY | 3 | 2 | 3 |
| 6 | FASHION CITY | 4 | — | 2 |
| 7 | DLF MALL OF INDIA | — | 3 | 2 |
| 8 | VIVIANA MALL | 3 | — | 2 |
| 9 | QUEST | — | 2 | 1 |
| 10 | FASHION X | — | 2 | 1 |